IWCCI to hold expo annually in the EU

Lahore : The outcome of the recent visit of women entrepreneurs to Europe proved to be very encouraging therefore we have decided to hold exhibition in different countries annually to introduce Pakistani products, a business leader said.

Women entrepreneurs linked to Islamabad Women’s Chamber of Commerce and Industry (IWCCI) recently visited Hungary and Italy where they were delighted to know about the demand for Pakistani garments, jewellery, handicrafts etc., said Samina Fazil, founder President, IWCCI.

She said that encouraged with the response of the market, we have decided to hold exhibitions in different European countries to introduce Pakistani products which are already in great demand.

Our garments, clothing, jewellery and handicrafts are inferior to none but not available in the markets in Europe while the shops are full of Indian items that are not match to Pakistani products, she said.

It is the responsibility of the Government as well as the private sector to promote Pakistani products that are needed in Europe, said added.

Samina Fazil said that Pakistani Ambassador in Hungary Muhammad Syrus Sajjad Qazi and our Ambassador in Rome Nadeem Riaz as well as the Commercial Counsellor Saira Imdad Ali extended all out cooperation to make our visit a success.

They arranged our meeting with businessmen, informed about the market dynamics, latest trends and helped us arrange exhibitions to promote Pakistani products which is laudable, she added.

She said that our plans for promotion of trade links in areas of common interests and exploring avenues of export of made in Pakistan items has proved successful encouraging every member of the delegation that included Mumtaz Akhter, Munazza Arif, Shahida Mazhar, Rizwana Atif, Naadia Sami, Saadia Hassan, Anjum Arif and Safina Insaf.