Mobilink to launch “Ba Khabar Kissan” service

Lahore : Mobilink is targeting the agriculture sector of Pakistan with the launch of its service ‘Ba Khabar Kissan’. The App based service utilizing interactive voice response technology will provide farmers information and services related to agriculture  such as optimized cultivation methods, modern farming techniques, health education for farmers, health precautions for plants, 24/7 helpline with training, weather information, crop insurance, market-related information and a platform for sales.

To get more farmers acquainted with the service, a promotional event was held in Haripur, Khyber Pakhtunkhwa, where around 1300 local farmers were present to witness Minister of Agriculture of Khyber Pukhtunkhwa, Ikram Ullah Khan Gandapur, and Syed Babar Ahmad, Head of Products– Mobilink provide a breakdown of the service’s benefits to the farming community.

With the launch of this service, Mobilink is looking to harness the strength of its extensive telecommunications network to connect farmers, agribusinesses, and rural communities, in a bid to drive productivity, profitability, and innovation.

“With the launch of our ‘Ba Khabar Kisaan’ service, Mobilink is showcasing that mobile operators can offer much more than just basic communication facilities,” said Syed Babar. “This service is in line with the direction we took by re-introducing Jazz, as we now want to offer our subscribers freedom of choice, digital empowerment and the power to do more with less; ultimately becoming the first Telco to reach out and reshape all echelons of society.”

“We believe this service will play an integral role in ensuring farmers get their due reward for playing an important role in the society by transforming their ability to increase crop yields, improve efficiency and grow incomes,” he further added.

The free of cost service has been developed after understanding the needs of local farmers. It focuses on three main points of the agricultural sector – productivity losses, supply chain inefficiencies, and financial exclusion – by offering relevant & timely information, supply chain related services, and mobile financial services.