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Home / Education / Punjab University faculty member Assistant Professor Dr Humaira Asad honored

Punjab University faculty member Assistant Professor Dr Humaira Asad honored

September 10, 2016 in Education, Latest news Leave a comment

Lahore : Punjab University Institute of Business Administration (IBA)’s Assistant Professor Dr Humaira Asad presented her research paper in South Asian International Conference (SAICON) on “Impact of Perceived Store Environment on Impulse Buying Behavior: Mediating Role of Shopping Enjoyment and Moderating Role of Hedonic Shopping Motives” and got best paper award.