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World Performers of Pakistan honored at mega show

Karachi (Parvez Jamil) : Pakistan’s high-achievers at the world level have earned wonderful laurels for the country projecting it as a land of such promise, potential and positive thinking that need to be attributed in letter and in spirit. Students of IoBM Public Relations and Corporate Communication in collaboration with ... Read More »

Punjab University faculty member Assistant Professor Dr Humaira Asad honored

Lahore : Punjab University Institute of Business Administration (IBA)’s Assistant Professor Dr Humaira Asad presented her research paper in South Asian International Conference (SAICON) on “Impact of Perceived Store Environment on Impulse Buying Behavior: Mediating Role of Shopping Enjoyment and Moderating Role of Hedonic Shopping Motives” and got best paper ... Read More »

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