GCU Lahore Fine Arts Department displays advertisement campaigns

Lahore: The first outgoing batch of Government College University Lahore Fine Arts Department Tuesday put on display advertisement campaigns on social issues and eminent brands as their final projects. Vice Chancellor Prof Dr Hassan Amir Shah inaugurated the exhibition at the Coopera Art Gallery, while eminent artist and Old Ravian Dr Ajaz Anwar and Fine Arts Department Incharge Erfan Ullah Babar were also present.

As many as 25 final year students of Bachelor in Fine Arts (Hons.) displayed their projects which comprised of complete advertisement material, including billboards, posters, press and electronic media advertisements, calendars, pamphlets and social media pages for promotion of their brands and raising awareness about social issues.

Speaking on the occasion, Prof Shah said advertisement campaign was a key behind the success of a product or social welfare campaign. He lauded that all the students had adopted a comprehensive approach for the promotion of their products and separately designed targeted campaigns for social campaign and general campaigns for electronic and print media.

He appreciated that models used in this advertisement campaign were their juniors or class-fellows but their work looked highly professionals. He said mostly advertisement shoots of these projects were done on the university campus, for which students were provided maximum facilitation by the university administration.

The Vice Chancellor also appreciated the efforts of Erfan Ullah Babar and other faculty members for the exceptional training of their students.

Talking to media, students said that they didn’t take any sponsorship from these brands for the work, because when they pay, they start dictating which kills the creativity of their final project. However, they said now these brands were offering to purchase their work but were not ready to pay much.

Speaking on the occasion, Erfan Ullah Babar said most of their fine arts students had got jobs in reputed companies even before the completion of their degrees which showed the success of their BFA (Hons) programme.