NBP, Mobilink & Waseela Bank ink collaboration to create the required financial service ecosystem in the country

Lahore: National Bank of Pakistan, Mobilink and Waseela Microfinance Bank Limited, signed an agreement to create a collaboration between Mobicash, the fastest growing mobile financial service and the upcoming digital banking initiatives of NBP. This collaboration is the first step to jointly create the required financial services eco system; not only for the people of Pakistan but also to facilitate the payments & collections for the Government of Pakistan. The signing ceremony was attended by Jeffrey Hedberg – CEO Mobilink, Bilal Munir Sheikh – VP Mobilink, Aniqa Afzal Sandhu –  Head Mobile Financial Services – Mobicash, Ahmed Hussain Sulaiman – Chief strategy officer and Ghazanfar Azzam, President & CEO WMBL.  From NBP, ceremony was attended by President – Syed Ahmed Iqbal Ashraf, SEVP/Group Chief Commercial & Retail Banking Group – Mudassir H. Khan, EVP/Head – Remote Banking & ADC Azfar Jamal and VP/Head of Strategy & BI Umair Javaid.

This agreement has been envisaged with the fact that financial inclusion is fundamental to the social agenda of reducing income inequality and poverty. To achieve the goal of financial inclusion, the right strategy is collaboration between the key players in the market; and with this joining of hands between one of the largest banks in Pakistan owned by the Government of Pakistan and Pakistan’s largest Telco Operator, the dynamics of the financial services market are sure to reach the next milestone. Under the ambit of this arrangement, multiple services will be leveraged upon including Mobilink USSD Channel, Agent Network of Mobicash and NBP transaction base, to fulfill the needs of banked as well as the unbanked population of Pakistan including facilitation of P2G and G2P transactions.

Speaking at the ceremony, Syed Ahmed Iqbal Ashraf said, “Being National Treasurer, NBP has strategized to facilitate customers by developing a National Payment Eco-System allowing customers to avail any P2G and G2P services 24/7 through all available Digital Channels. By leveraging on the expertise of Banking and Telcos, we aim to achieve our long term goal of financial inclusion in Pakistan and also bridge the service-divide between rural and urban.”

Mudassir H. Khan said, “Development of National Payment Eco-system in partnership with Telecom service providers will be catalyst to extend the financial outreach and convenience to every citizen of Pakistan. NBP is working to enable every possible channel by aggregating all the P2G and G2P transactions. NBP also aims to facilitate partner and potential organizations as well to provide Cash Management Solutions through these digital channels”.

Speaking to the media at the signing ceremony, Jeffery Hedberg said, “Mobicash is continuously expanding its footprint in terms of outreach and the services we offer to bring convenience in the lives of our customers. Partnering with NBP for Mobile Financial Services is another step towards enhancing our outreach and providing convenience to customers in urban and rural parts of the country. This agreement also enables us to bridge the financial gap in the under-banked areas of Pakistan.”