Role of Public Relations Officers cannot be neglected:DGPR

The role of Public Relations Officers cannot be neglected at any cost in publicizing government policies and making public opinion.

This was stated by Director General Public Relations Punjab Athar Ali Khan during a meeting with Public Relations Officers appointed recently through Punjab Public Service Commission, here today. Director Administration Arshad Saeed and other officers were also present on this occasion. Athar Ali Khan said that Public Relations Department plays a role of bridge for better coordination between government and the people. He said the officers of Public Relations Department ought to discharge their official responsibilities by utilizing their professional capabilities through the mass media. He stressed upon the officers to make their relations with the mass media more effective, along with keeping an eye on media trends so that they do not have to face any difficulty in discharging their official responsibilities. He said that it is the basic responsibility of officers of Public Relations Department to make adequate arrangements for the publicity of development projects and welfare-oriented steps of the government.