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Lahore : Punjab University Hailey College of Banking & Finance (HCBF) Principal Prof Dr Mubbsher Munawar Khan’s (PhD, Austria) research paper titled ‘Impact of Indian Celebrity Endorsements on Pakistani Consumers’ Perception’ is accepted in a prominent International Conference, Australia and New Zealand International Business Academy (ANZIBA) 2017.
The Conference is going to be held from February 15 to 17, 2017, at University of South Australia Business School Adelaide, Australia. This is a very important international conference with the theme of highlighting Cultural, Linguistics, Gender Related, Diversity & International Business issues. Such events provide excellent opportunities to interact with academicians, researchers and professionals from all around the globe.
It motivates collaborative research and exploring innovative ideas. It also provides rich exposure to latest research going around the world and excellent platform for hands on learning in the fields relevant to research interests.
