Poultry Sector of Pakistan is making a tremendous contribution in the economy:PPA

Lahore: Dr. Muhammad Mustafa Kamal, Chairman Pakistan Poultry Association (NZ), in a Press Briefing informed that Poultry Sector of Pakistan is making a tremendous contribution in bridging the gap between supply and demand of animal protein requirements.

With the continuous depletion of supply of red meat, poultry is the cheapest available animal protein for the masses as constitutes 35-40 percent of total meat production in the country hence an effective check upon the spiraling animal protein prices.  Poultry sector is one of the largest agro based segment of Pakistan having an investment of Rs.700 Billion. It is worth mentioning here that despite all constraining factors the growth rate of this sector is 10to 12% per annum. Since it is tremendously growing and therefore it has proved to be the major stumbling block in price increase of red meat. Dr Kamal said this year is celebrated as CONSUMER EDUCATION year to eliminate the misconceptions ,which are arisen in the minds of the masses and to educate awareness about chicken products that chicken meat is much more important for human life and also to guide the general public about the benefits and qualities of poultry product.For that PPA organized different events and festivals.

PPA is organizing an event named POULTRY FOOD FESTIVAL on 10th & 11th april 2015 at race course park Lahore.In which different segments are arranged like Cooking competition,Musical show,Fancy bird show,Food and banquet,lucky draw,and many games for the children.This will also entertain and as well as educate the masses accordingly about poultry products.Dr Kamal said we are very thankful to the media as they are always proved to be very supportive whenever we requested them to cover an event we found them standing by our side.